Not All T-Shirts Are Equal
If you've ever bought a cheap t-shirt that lost its shape after two washes, you already know the difference. Heavyweight cotton — specifically 240gsm and above — is the gold standard for premium streetwear, and here's why.
What is GSM and Why Does It Matter?
GSM stands for grams per square metre — it measures the weight and density of the fabric. The higher the GSM, the thicker, more structured, and more durable the fabric.
- 150-180gsm — Thin, basic tees. Loses shape quickly.
- 200-220gsm — Mid-weight. Decent quality but still prone to shrinking.
- 240gsm+ — Heavyweight. Holds structure, feels premium, lasts longer.
Why 240gsm is the Streetwear Standard
Top streetwear brands worldwide use 240gsm+ cotton because it:
- Holds the oversized silhouette perfectly without drooping
- Feels substantial and premium on the skin
- Resists shrinking and pilling after multiple washes
- Photographs better — important for that editorial look
Black and White Store's Commitment to Quality
Every tee at Black and White Store is crafted from 240gsm premium cotton. We believe streetwear should last — not just look good on day one. Our oversized fits are built to hold their shape, wash after wash.
Shop our full collection and feel the difference.